What is an Amazon Agency?
Updated: Oct 13
Amazon is the largest marketplace in the world with a 50% e-commerce market share in the U.S alone. But more than that, it’s a virtual battlefield where 1.5 million active sellers fight for the shoppers’ attention. As a seller, you need all the tools and resources you get to give you a leg up over your competitors.
Amazon Agencies Explained
One of the most effective tools you can have in your arsenal is the guidance and expertise of an Amazon agency. But what exactly is an Amazon agency? An Amazon agency is a company that offers a turnkey solution for your Amazon brand. Such an agency typically has a team of experts to help you in every step of your customer acquisition funnel, from product listing copywriters, to PPC ad experts. With such a wide spectrum of Amazon expertise under one roof, an Amazon agency acts as a one-stop shop for all your brand growth needs.
How do Amazon Agencies Benefit Your Brand?
Let’s take a closer look into how an Amazon agency benefits your brand.
Help with Amazon Guidelines Compliance
Amazon has a ton of guidelines that sellers need to follow to keep selling on the marketplace. Failure to follow some of these guidelines may result in you getting banned from the marketplace and watching your Amazon selling dreams implode. An Amazon agency gives you a proactive approach to protecting your brand from violating Amazon regulation and unscrupulous competitors who might use blackhat tricks to hurt your brand.
2. Tailor-Made Solutions That Align With Your Brand Goals
The beauty of an Amazon agency lies in its ability to provide tailor-made solutions and strategies depending on your goals. Let’s talk about Amazon ads, for example.
There are three main types of Amazon ads:
Sponsored Product ads
Sponsored Brands ads
Product Display ads
Each of these ads serves a specific objective. With an Amazon agency, you can get guidance on ads to use depending on your goals. For example, If you want to create more brand awareness, your agency can help you set up and run Sponsored Brand ads. This approach saves you both time and money you’d spend trying out different ads to see which one works for you.
3. Help With Inventory Handling And Shipping
Handling inventory can be overwhelming, especially for newbie FBA sellers. Amazon has a laundry list of packaging guidelines that FBA sellers need to follow when sending inventory to the Amazon warehouses. Trying to comply with all these guidelines can make your head ring, especially if you’re shipping many packages. That’s why some Amazon agencies offer inventory handling and shipping as one of their services in partnership with shipping companies. Partnering with such an agency would take the inventory handling off your plate and offer you more time and mental bandwidth to focus on growing your brand.
4. Comprehensive Competitor Analysis
Amazon seller competitor analysis is the driving force behind crushing your competition in the marketplace. You can’t come up with strategies to beat your competition if you know nothing about them. When you use an Amazon agency, you get access to experts and tools whose sole objective is researching your competition, creating comprehensive analytics, and planning an attack strategy to give you a leg up over the competition.
Amazon agencies give your brand a fighting chance in a highly competitive environment. Whether it’s running ads or optimizing your product listing, you have a higher chance of getting it right with the help of an Amazon agency than when you do it yourself.