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Lem Turner

The Advertising Mastermind

Yes, he's already famous thanks to Ellen Degeneres and a half-court shot that won him free tuition.  However, he's even better at yielding incredible results for brands with Amazon advertising!  Previous to BetterLed, Lem was in charge of all United-States based advertising [on Amazon] for one of the largest e-commerce retailers in the Midwest.

Here are some qualifications:

- Helium10 Certified

- Amazon Advertising Certified

- Sponsored Ads Foundation Certified

- Amazon Retail for Advertisers Certified

- Amazon DSP Certified

Ryan Ledbetter

The Numbers Guy

Ryan Ledbetter brings a unique perspective to the numbers side of BetterLed.  Ryan now oversees the profitability and management of advertising budgets to bring bigger profits and more accessible capital to brands on Amazon. 

Here are some qualifications:

- Series 7

- Series 66

- Helium10 Certified

- Amazon Sponsored Ads Foundation Certified

David Ledbetter

Growth Operator

David's greatest joy is watching a client finally see the power and potential of their brand on Amazon after they find success in their selling efforts.  David is commonly the fa by the client as he is ensuring proper reporting and delivering the data that matters most.  

Here are some qualifications:

- Helium10 Certified

- Amazon Advertising Certified

- Sponsored Ads Foundation Certified

- Amazon Retail for Advertisers Certified

- Amazon DSP Certified

Our Story

BetterLed was founded by identical twins, David and Ryan Ledbetter.  David and Ryan were both drafted by the Texas Rangers in 2013 and played across multiple levels during their professional baseball tenures.  After retiring in 2018, the it was clear there was an ocean of opportunity in e-commerce.  But where does one start when the whole world is online?  

Armed with a passion for others and a desire to see fruit in hard work, Amazon was an easy home.  They built a storefront operating under a wholesale model, but quickly moved to brand partnerships, reconfiguration, and launches.  This model was much more fitting, as it required a team effort.  Success, in this instance, is found in working together and our goal is simply to be the best players on your field.

"Teamwork is not a preference, it is a requirement." 

- John Wooden

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